2012 GT / Atherton Racing Team Launch Video 18

The Athertons and Marc Beaumont battle the yellow cake in this epic team launch video by Clay Porter. How 'bout Dan's manual?!?!


Check the official Press Release
The GT Factory Racing Team is raring to go at the first World Cup of 2012! The team launched its striking new look while out on their pre-season training camp in Newport Beach, California.



The strong design heritage of GT bicycles’ race teams was always going to be a hard act to follow but the team have worked with GT's designers and new apparel sponsor ONE Industries to put together a sleek and professional look for the 2012 season. On board the team issue GT Fury and decked out in the latest ONE industries kit, the team showed off the black, yellow and white colour-way that will be gracing mountain bike events around the globe this year. "We've gone for a subtler look this year for our main race kit but don’t worry, we'll be mixing it up with a few other offerings from ONE as the year progresses" said 2008 World Champion Rachel Atherton



Finalising a three year deal with Shimano this winter means the team will be running Shimano Saint groupsets, Shimano shoes, and Atherton edition Pro components aboard the quiver of GT bikes. Also gracing the bikes will be Fox suspension products, which in turn will be supported by Fox's race program, custom tuning and product support from world class technicians. New team member Marc Beaumont said '’Switching to the Shimano and Fox components this off season has been smoother than I expected, the Fury hasn't felt this good in years!"



Continental continues to supply the 'Black Chili' rubber for the team which keeps the bikes firmly on line. "Working with Continental is really good for me right now, they have a whole host of tyres that I can use for enduro, I'm favouring the Rubber Queen and Baron at the moment they are both so good’ Mentioned eldest sibling Dan



Meanwhile E-13 supply the chain-guides, new sponsor FSA supply the headsets, Stan’s No Tubes keeps the guys inflated, while tibolts.co.uk finishes off the build to ensure the weight of the bikes is kept to a minimum.



Hitting up races the world over the team have again selected the Mercedes Vito Sport as our vehicle partner for 2012, "The amount of miles we do in the Vito Sports is amazing, I think we clocked up over 60'000 last year alone yet the van is still awesome, as perfect for those long trips between races as it is for nipping down to the local trails' commented Gee Atherton.



Using the amazing Alpi Bike Resort in Torinio, Italy as its base for the summer the team’s schedule will take in the full World Cup circuit, Crankworx Canada and Europe, Mega Avalanche, Super Enduros, select BDS events as well as Rampage and a host of other Enduro events.



Keep track of the team and its happenings at www.athertonracing.co.uk, become a fan of Atherton Racing on Facebook or follow them on Twitter @athertonracing


Watch 'Making the 2012 Atherton Racing Launch Video'

Credit: Clay Porter / Metis Creative
18 comments
  • Pininator

    3/16/2012 2:27 PM

    Must......buy......GT.......or........maybe cake.

    That was one hell of an edit, btw!

  • NickNZ

    3/14/2012 4:27 PM

    That manual is mezmorising. Great slo mo stuff too... Right I'm off to do some manuals on the driveway (in slo mo)

  • Pininator

    3/16/2012 2:25 PM

    I had to watch that about a dozen times before I went back to the cake.

  • UpDawg

    3/13/2012 4:12 PM

    looks like a gatorade commercial...

    "is it in you?"

  • Christ_on_a_Bike

    3/13/2012 2:25 AM

    Superb Promo! GT must be chuffed to have 'em. "Now Stand still while we throw some pollen/chalk/nuclear waste at you".

  • turningisfun

    3/12/2012 10:35 PM

    Its all good that Dan's racing enduro now if he hadnt of said all that stuff in 3 minute gaps, man i'm gutted now I wanted to see him get to that level

  • Dwreck

    3/12/2012 10:18 PM

    Skidmarks footy was NUTS! holy manual.

  • Adam_Schaeffer

    3/12/2012 7:01 PM

    SUPER.....DUPER.....CEREAL

    "THIS!........IS!.........BIKE RACING!"

    I miss Alex Rankin. Get some underground-ground hip hop, a little fish-eye, and lots of actual riding. Why must we mess with the proven formula?

  • bjenson

    3/12/2012 5:54 PM

    over the top. what just happened? why so serious? nearly fell asleep waiting for gee to land. not my cup of tea.

  • bloghogs

    3/12/2012 11:04 AM

    If only the UK xc team got half this much hype............

  • privateermotoworx

    3/12/2012 9:33 AM

    I was most excited to see what One Ind. will have for us this year! Can't wait!

  • kev1n

    3/12/2012 8:50 AM

    truly is poetry in motion

  • Pedro_Brajal

    3/12/2012 8:42 AM

    Athertons and Marc curry

  • reubenshaul

    3/12/2012 8:33 AM

    mind blowing edit!

  • George_Zoup

    3/12/2012 8:29 AM

    amazing video with amazing riders!!!!!!!!!!

  • sideshow

    3/12/2012 7:33 AM

    Wow. That was a boss video. What was that yellow stuff?

  • OCsponger587

    3/12/2012 7:42 AM

  • ballr

    3/12/2012 8:27 PM

    don't. drop. that. shit!!!!!