First Look: Seven Intelligent Design Protection

If you've kept a close eye on Steve Peat and Trek World Racing this World Cup season, you likely saw them sporting some new knee pads. Those pads were early prototypes from a new company called Seven Intelligent Design Protection, or 7iDP for short, which is closely tied to Royal Racing. Seven recently officially launched as a company, and they're bringing some really cool stuff to the table. Take a look at some of their products in this slideshow.

Keep an eye on www.7protection.com as they unveil the full lineup over the coming weeks.
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3 comments
  • 7iDP

    9/11/2013 5:58 AM

    Hi Torgrim, FYI. We trade marked 7 iDP globally before TLD launched or indeed applied to trademark their Seven brand. That said, we've spoken with the TLD team, and have agreed to co exist: their Seven apparel brand in MX, 7iDP in MTB protection .

  • CombatMutt

    9/11/2013 2:47 PM

    No other sport would do this. That's pretty awesome.

  • Torgrim_Dyngen

    9/10/2013 11:36 PM

    If this is closely tied to Royal Racing, the name could be closely tied to Bubbas Seven series, by Troy Lee Designs?