First Look: Seven Intelligent Design Protection 3

<b>Introducing Seven Protection, the result of five years of thinking, planning, and designing by seven guys with a vision of taking MTB protection to the next level.</b>

<b>From their own custom neoprene to an internal floating knee socket to mimic the movements of your knee cap, they've sweated all the small details and will soon go to production.</b>

<b>Shown here is the Tactic Knee Pad, a top-of-the-line offering that provides greater than the CE EN 1621 standard of protection.</b>

<b>Many of the Seven products utilize the BOA closure system, which provides even tension over the whole pad with the twist of a dial.</b>

<b>The 1mm thick, high-strength composite Curv cap keeps the profile narrow while helping to keep the pads in place.</b>

<b>Available with short or long sleeves, the Transition Base Suit provides chest, shoulder, back and elbow coverage in a slim package. Double layer polygon perforated foam increases air flow while reducing weight.</b>

<b>Those looking for a lightweight trail style pad should consider this creation. The Covert Knee offers a certified level of protection while remaining lightweight, flexible and stretchy.</b>

<b>The Covert pads offer the opportunity for some customization depending on the rowdiness level of your ride. The foams and knee cap can be removed for washing.</b>

<b>Seven is making the full range of products, including chest protectors, elbow and ankle guards, and protective shorts. The Control Suit stands out for its modular design and compatibility with many neck braces, including Atlas and Leatt.</b>

<b>Adjustable shoulders on the Control Suit allow you to dial in the perfect fit. It's also slim enough to be worn under a jersey without looking odd.</b>

<b>Curious what else is in store? Keep an eye on <u><a href="" target="_blank"></a></u> as they unveil the full lineup over the coming weeks.</b>

If you've kept a close eye on Steve Peat and Trek World Racing this World Cup season, you likely saw them sporting some new knee pads. Those pads were early prototypes from a new company called Seven Intelligent Design Protection, or 7iDP for short, which is closely tied to Royal Racing. Seven recently officially launched as a company, and they're bringing some really cool stuff to the table. Take a look at some of their products in this slideshow.

Keep an eye on as they unveil the full lineup over the coming weeks.
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  • 7iDP

    9/11/2013 5:58 AM

    Hi Torgrim, FYI. We trade marked 7 iDP globally before TLD launched or indeed applied to trademark their Seven brand. That said, we've spoken with the TLD team, and have agreed to co exist: their Seven apparel brand in MX, 7iDP in MTB protection .

  • CombatMutt

    9/11/2013 2:47 PM

    No other sport would do this. That's pretty awesome.

  • Torgrim_Dyngen

    9/10/2013 11:36 PM

    If this is closely tied to Royal Racing, the name could be closely tied to Bubbas Seven series, by Troy Lee Designs?

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