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Muc-Off was showing their C3 Ceramic chain lube, which is available in both a wet and dry formula. What's unique about the lube, beyond its ceramic coating which is said to add durability and longevity, is the UV dye Muc-Off has laced it with and the included mini-flashlight, so you can check for complete chain coverage after applying the lube. Pretty sweet.
Muc-Off also had on display their newest Team Sky Hydrodynamic chain lube and fancy testing rig which can replicate the shifting and drivetrain-load data from a number of races and rides in order to check for consistency, wear and effectiveness of their lubes and can put those numbers up against the products of their competitors.
Credit
Fred Robinson
