The Future of Morewood Bikes
As a follow up to the letter from Patrick Morewood, we recently received this press release.
Since establishing Morewood Engineering in 2002, partners Patrick Morewood and Richard Carter have developed one of the most respected mountain bike brands in existence today. So it is with sadness that we officially announce Patrick’s departure from the company. Feeling the need for a change, Patrick Morewood has gone on to pursue new challenges. “It has been an honour to work with Patrick through the years,” says Richard. “He has played an invaluable role in the business and the development of product. We have experienced a lot together on our journey and I wish him the very best for the future.”
Speaking of the future, Richard is clear about the direction in which he intends to lead the business: “The values and principles that have always defined the Morewood brand, have not changed. One particular aspect of this is the South African production of flagship models, which we look to continue and potentially increase. I’m excited about our future. We have a great team of skilled and passionate minds who have grown with the brand through the years, and we are as motivated as ever. We realise that a large part of any company’s success is its ability to support its clients and back up its products, and we look to improve on these key aspects as we grow the Morewood footprint internationally.”
Despite Patrick’s pivotal role in designing Morewood bikes thus far, we are clear about the capability of the team that has supported him. “We have been extremely fortunate to work with some of the best minds in the industry,” says Richard. “Fabien Lemasson, who has been with the company since 2007, has played an integral role in designing and developing the Zula, Kwela, Makulu and Kalula models. Consulting with Dave Weagle recently on the roll-out of the Sukuma frame, which features his patented Split Pivot suspension system, has also been extremely exciting for all of us at Morewood.”
Moving forward, we will continue to design and produce frames which do the brand justice. Look out for our new Trail, Enduro and XC models due for release in late 2011, as well as the Kwela 29er: available now.