Press Release: Former Marzocchi USA Founder to Launch DVO Suspension - "Gunning for the Top" 31

PRESS RELEASE

Hot off the press! Several former Marzocchi USA employees are kicking off a high-end suspension company. Is this the start of something big? They seem to have their ducks in row - SR Suntour (who used to make Marzocchi) will manufacture their goods on a brand new, dedicated production line, and they're planning to support at least one World Cup downhill team in the near future. The group involved has always pushed the market in a good direction and has the resources to make it happen. Keep an eye out for a first look at their products this November.

Press release below...


The competition in the high-end suspension is about to heat up with the launch of DVO Suspension!

DVO is short for “Developed Suspension” and represents the mindset we have to engineer, design, and deliver fully developed suspension products that are 100%.

The DVO Suspension Team consists of John “JP” Pelino, Tom “TR” Rogers, Bryson Martin Sr, Bryson Martin Jr, and Josh Baltaxe

30 Years plus industry veteran Bryson Martin owner of Bryson Martin Racing along with Tom Rogers, John Pelino, Josh Baltaxe and Bryson Martin Jr will launch DVO Developed Suspension during the Taiwan Bike Week held in Taichung Taiwan November 2012. We will have a booth at the Splendor Hotel in Taichung during Bike Week.

Bryson and his team were long time Marzocchi employees; they left in May 2012 amid struggles with Tenneco upper management and the direction of the mountain bike suspension business. Bryson Martin was the founder of Marzocchi USA and was the inspiration for the successful Bomber line as well as many other iconic models over the past 23 years.

“After losing our supplier SR Suntour and not having a back up plan, I felt that the future with Marzocchi will be extremely difficult and going my own direction with my own suspension program is the way” said Bryson Martin.

The new DVO Suspension Team consists of Tom Rogers who is a long time industry veteran and former World Cup racer. Tom worked at Manitou for ten years during their glory days and then nearly ten years at Marzocchi focusing on damper designs. John Pelino was at Marzocchi for 16 years handling operations, after market sales and distribution support. Josh Baltaxe has a graduate degree in Engineering and is a passionate bike rider; he brings the brains and science to all our designs. Bryson Martin Jr is a pro DH racer and business student and will help in tuning, marketing and race support.

Bryson along with his USA based engineering team brings over 80 years of suspension building experiencing and will launch some very cool and innovative suspension products purely focused on the long travel market. “We started with a clean sheet of paper but didn’t look to re-invent the wheel, we addressed some critical areas of current suspension design to enhance performance while making it easier for the consumer to tune or service their own fork if desired”

“We will also launch a very informative web site helping riders better understand the dynamics of suspension in general while providing extensive information on tuning and setting up all of the DVO products”. “Providing detailed and informative information on our web site and backing up our products with excellent customer service and support is key!”

Press Release: Former Marzocchi USA Founder to Launch DVO Suspension - \

Regarding the competition, it has been a long time since a new company has entered the high-end suspension business of this magnitude, both Rock Shox and Fox the industry leaders have been doing a great job for years. “We feel that the dominance of Fox and Rock Shox has been because there hasn’t been enough good competitors to give them a run for their money and DVO Suspension will be gunning for the top”.

In order to become a player in the suspension business you need to have a solid manufacturing base and SR Suntour the worlds largest suspension maker will install a dedicated production line to assemble the complete line of DVO products (forks and shocks). “SR Suntour is an amazing company with a rich history in the bicycle business, although they are currently known for making low to mid priced suspension, they also produced a lot of great high end products and were once a main player in the early days of mountain bike components” “I’ve worked with SR Suntour for decades, they are passionate about building high end products and have dedicated themselves to making sure DVO Suspension will be a success” says Bryson”. Furthermore, the President of SR Suntour Daisuke Kobayashi rides thousands of kilometers each year, not too many company presidents have the passion like he does for bikes.

For 2013 DVO Suspension will be working with DH Teams and individual riders while heading to as many races and events we can get to and our goal is to support some top World Cup DH Teams in the near future. “We will also work on other market segments within the suspension business and focus purely on the performance aspect” says Bryson.

DVO Suspension is located in Valencia California and is a rider owned company.

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31 comments
  • flowta

    7/25/2012 1:29 PM

    Good luck guys, will be keeping an eye on how things develop.
    Have you guys got distributors networks set up?
    In South Africa we receive new stuff very late if at all (Mainly Fox and Rockshox here, we don't even have a Marzocchi agent at the moment in SA)

  • DVO Suspension

    7/25/2012 1:45 PM

    Thanks! We are in the process of securing all our global distributors and South Africa is on the list. I think Marzocchi hasn't had a SA distributor for quite some time. We will have all our ducks in a row for sure.

  • Simon_Adcock

    7/23/2012 9:04 PM

    Any news or plans for an inverted fork based on shiver platform and yes ill take some dvo stickers to paste on my van . This and avalanche racing is the best thing ive heard for mountain bike suspension .I thought T.R had a beard.

  • DVO Suspension

    7/24/2012 9:08 AM

    Maybe...

  • Dynamatt

    7/23/2012 8:37 PM

    My name is Matthew Tilley, and i approve this message!

  • DVO Suspension

    7/24/2012 9:08 AM

    I approve of your message too Matt!

  • FCTRY

    7/23/2012 5:50 AM

    My first thought was "why?" but I hope it's good stuff and pushes mtb suspension to be better across the board, kinda what we all hoped BOS would be. Not sure there's any room in the market though.

  • DVO Suspension

    7/24/2012 9:09 AM

    We are gonna push the envelope for sure, it's the only way!

  • DVO Suspension

    7/22/2012 11:06 PM

    Thanks for all the support, DVO is built from the passion of the ride and we plan on making some very cool "non-gimmicky" high-end products! The entire DVO development and engineering team are hard core riders and we've spent most of lives in the suspension game and we won't disappoint! Thanks again, DVO Suspension.

  • tbox

    7/22/2012 8:29 PM

    This is awesome, stoked to see more competition that will push the big guys to innovate.

  • DVO Suspension

    7/24/2012 9:10 AM

    The big guys have a hard time innovating, they are too big and reaction time slower, plus when you sit on your designs for years you can make more margin.

  • Wonny

    7/22/2012 8:20 PM

    Great news! Increased competition in the aftermarket fork segment is good for consumers. Plus I need a replacement for my marzochi 66vf- some day.

  • DVO Suspension

    7/24/2012 9:10 AM

    Its coming Wonny!

  • justin_olsen

    7/22/2012 6:58 PM

    I can't wait to see this develop.. It is definitely time for somebody else to get in there and shake things up. I personally would love to see some other options for 170-180mm single FR crown forks, and 80mm DJ forks.

  • DVO Suspension

    7/24/2012 9:11 AM

    Working on it justin!

  • AKAKTM

    7/22/2012 6:54 PM

    Cant wait to see and try the products from this innovative group!

  • DVO Suspension

    7/24/2012 9:11 AM

    Thanks and we will be launching it soon!

  • camdenthekid

    7/22/2012 6:42 PM

    i like this

  • DVO Suspension

    7/24/2012 9:11 AM

    Thanks!

  • JimEG

    7/22/2012 5:24 PM

    Great news. Please stick to the values that made Marzocchi better than the rest (with the exception of questionable practices during the dark years a few years ago) - suspension that works very well, titanium sprung, rides like butter but good at all speeds including mach 5 gnar, easy to service, may not be the lightest but there is plenty of lubrication in there and most of all NO INSULTING GIMMICKY "FEATURES", catchy marketing lingo or other BS for the sheople. Treat us like critical thinkers that just want good working suspension, not fad suspension stuck to the front of some sponsored rider's bikes. Yes, I'm looking at you FIT/Kashima/bla/bla/bla!

    Major vote for a 160 or 170 mm ti sprung enduro slayer. Running the 2012 55 RC3Ti, and VERY happy with it. Best 160/170 fork I've owned, and I've owned them all.

    Nice to see Vital breaking the news on this.

    .

  • DVO Suspension

    7/24/2012 9:12 AM

    DVO will be a step up in the right direction from the past, we have the experience on what to do and especially what NOT to do, customers are the most valuable aspect of our business, thanks for the support!

  • DVO Suspension

    7/22/2012 11:09 PM

    We like the way you think!

  • Randy_Geniec

    7/22/2012 5:09 PM

    Hey saddlebags- lets just say it is gonna be a step up.....
    From FOX

  • SaddleRags

    7/22/2012 4:28 PM

    Excited for DVO! I wonder what effect this will have on Marz... cus I still love their stuff.

  • gerrycreighton

    7/22/2012 3:27 PM

    Good to hear, can't wait to see what they bring to the market.

  • DVO Suspension

    7/24/2012 9:13 AM

    We are working hard and product will hit soon!

  • Randy_Geniec

    7/22/2012 3:23 PM

    This is needed to shake up the sleeping giants that rest on their laurels. A small passionate group backed by a large corporation that supports their effort will be the key to the success. By November everyone will know the DVO name- trust me.

  • DVO Suspension

    7/22/2012 11:09 PM

    Thanks for the support Randy!

  • toddonbike

    7/22/2012 2:09 PM

    Still lovin my 98 Bommer z.3 "Long Travel". Great trail fork for my hardtail. Light and supple.

  • BetterRide.net

    7/22/2012 1:26 PM

    Stoked to see this in the press! Bryson is a great guy and super knowledgeable on suspension, looking forward to riding his new stuff!

  • DVO Suspension

    7/22/2012 11:08 PM

    Gene and the guys at Better Ride will be the first to get on my new products!

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