New Logo for 2012 UCI Mountain Bike World Cup
December 14, 2011 - Major stakeholders in the 2012 Rocky Roads UCI Mountain Bike World Cup presented by Shimano met in Geneva, Switzerland, this week to prepare the upcoming World Cup season.
Organizers of all 10 rounds of the 2012 edition were present from Monday to Wednesday along with new title sponsor RockyRoads.net, official timers Swiss Timing, technical delegates and UCI staff.
The idea behind the organisation of the seminar was to present the changes to the series for 2012. With the arrival of the new title sponsor RockyRoads.net, the World Cup series boasts a new logo and modified visual guidelines.
In addition, the visibility of the series will be significantly increased next year.
Seminar participants also discussed the integration of the new discipline cross-country eliminator (XCE), which aims to keep the mountain bike discipline abreast of current trends. For its first year as part of the mountain bike World Cup, this new format, which sees four competitors race over a lap of around 1km, will be raced in Houffalize (BEL), Nove Mesto na Morave (CZE) and La Bresse (FRA).
The seminar provided an occasion for organizers to discuss the UCI Practical Guide for Organising Mountain Bike Events, looking at points that could be improved in order to safeguard and improve the quality of the events as well as to encourage consistency between different rounds.
“We want to ensure that the World Cup is a united series rather than 10 separate events,” explains UCI Mountain Bike Organisation Coordinator Mélanie Leveau.
On Monday evening the UCI President Pat McQuaid presented the trophies for the best events of the 2011 UCI Mountain Bike World Cup. These went to Nove Mesto Na Morave for cross-country, La Bresse for downhill and Fort William (GBR) for four-cross.
These three venues return to the 2012 calendar of the Rocky Roads UCI Mountain Bike World Cup presented by Shimano, which will include 10 events in nine different countries.
-- via UCI Communication Services
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10 comments
Dartmoor Bikes UK
12/20/2011 12:41 AM
Confused...................... which series is which now, i thought Redbull were sponsoring it now? who the ### is rockey roads???? shame DH1 did'nt happen.
supercow
12/17/2011 2:56 AM
I love how Rockyfail just took a stock font off Dafont.com
http://www.dafont.com/base-02.font?
http://lp1.pinkbike.org/p4pb7500546/p4pb7500546.jpg
Jeron
12/16/2011 11:34 AM
Akula - Eh?!
Akula
12/16/2011 11:28 AM
So DH1 cancelled and UCI World cup being broadcast live and free by one of the world's biggest and best sports brands! Great stuff!
Jeron
12/16/2011 6:17 AM
Shows how much the UCI seem to care about the MTB side really doesn't it.
Looks a mess. Little things like the fact the rounded edge on the left doesn't actually align height wise with the rest of it.
The little mountain with the track in the top right doesn't look too bad. But the everything as a whole just looks crap! Not helped by Rocky Roads using a standard overused type face which looks kack!
Pedro_Brajal
12/16/2011 4:46 AM
what a logos/type mess ... why two mountains ?? is there a system and the first mountain icon changes ? the whole thing just looks unbalanced.
scriz
12/15/2011 11:07 PM
I want to believe Whiteley, but everything the UCI/RockyRoads is doing makes me think they just don't get it... that logo is pure shite, as is RockyRoads.net
DHmental
12/15/2011 8:11 PM
I hope DH1 blows UCi out of DH for good.
All the top pros should just go to the DH1 races and forget about the UCI races.
Yuroshek
12/15/2011 6:38 PM
Veddy nice, how much?
CaptyvateMedia
12/15/2011 4:35 PM
DH-1 is going to be so much more rad than this!