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Highland Mountain Bike Park to Open NEW State of the Art Demo Center for 2013

(Northfield, NH) — Highland Mountain Bike Park, America’s premier bike park is proud to announce the Grand Opening of the NEW Highland Demo Center scheduled for its debut on May 1, 2013. Highland Mountain has partnered with a number of the industry’s top manufacturers including, Pivot, Transition, GT Bicycles, Trek, Rocky Mountain and Giant to bring to you one of the most diverse and extensive demo programs in North America.

Whether you’re in the market for a new ride or just interested to checkout the latest and greatest bikes; the Highland Demo Center will be your one stop shop!

Highland will have over 80 bikes available to demo and/or rent for the day- riders will have the opportunity to try out a number of different bikes in a day to assist them in making the tough decision of what to purchase! Highland has also partnered with a number of dealers/retailers along the East Coast who will support the program in store by giving consumers discounts on purchase when they show their Highland Demo Center receipt.

Furthermore, purchase a bike at a participating dealer and receive free lift access to Highland; anywhere from a free day ticket to a 3 Ride Card depending on the price of the bike.Highland Mountain Bike Park to Open NEW State of the Art Demo Center for 2013Highland owner, Mark Hayes explains the vision behind the Demo Center; “When I bought my first mountain bike I did a test ride around the dealer parking lot then crossed my fingers and hoped for the best on the trails. The idea of actually being able to test a bike on terrain the bike was designed for was not an option. Now thanks to a partnership with some key dealers and manufacturers riders can take the guesswork out of the bike buying process. The Highland Demo Center program is the perfect addition for today’s bike customer and it’s great that our partners were able to step up to make it happen for 2013!”

Highland Mountain opens for the season on Wednesday May 1st for Season Pass Holders and to everyone on Thursday May 2nd! Come ride America’s Bike Park!

For a complete list of bikes and dealers please visit Highlandmountain.com.

About Highland Mountain Bike Park: Highland Mountain Bike Park is the world's only lift access mountain entirely dedicated to biking. The park is located just 90 minutes north of Boston in beautiful Northfield, New Hampshire. Boasting an extensive downhill and cross country trail network, skill building areas, a 9,100 square foot indoor training facility and NEW from 2012, another step in progression, a 50’ x 50’ “Ayr Bag”.  Highland offers lessons and camps for all abilities and is home to the Ayr Academy, a week long, overnight camp taught by the best celebrity pros in the business. Highland Mountain Bike Park is America’s Bike Park…100%.


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