Petaluma, California, May 3, 2012 – E*thirteen welcomes former DH world champion Fabien Barel on board as their media spokesperson and drivetrain/component Brand Ambassador. “Fabien is not only a savvy media guru, but he has a very keen understanding of MTB components that we can use in our development cycles as well,” stated Director of Engineering George Dubois.

“I searched out e*thirteen as a brand to work with after I announced my retirement last year. I had worked with them on the race circuit and they are a small company with a very solid product line and good people” remarked Fabien.  “I predict big things from them in the next couple of years and am glad I will get to be part of it.”

Fabien will be leading e*thirteen’s first European Sales and Media launch this summer following the Passporte du Soleil in France.

E*thirteen and the Hive design and manufacture class-leading wheels, pedals, cranksets, chainrings, bottom brackets, drivetrain protection, and chain retention products for discerning cyclists worldwide.

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