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Enduro World Series Commissions Custom Trophies for World Champion

Enduro athlete Anka Martin Designated First Artist to Design Handcrafted Trophy for 2013 Enduro World Champion

April 18, 2013, Edinburgh, UK - The yellow jersey, pink jersey, green jersey, polka dot jersey. The rainbow stripes. Cycling is full of iconic trophies, and the new Enduro World Series aims to offer nothing less with today’s announcement of the designers, artists and riders who have accepted the invitation to design and manufacture the series’ first prize for the World Champion.

The announcement both creates a new tradition for the Enduro World Series, and breaks with tradition by awarding the World Champion title to the Enduro World Series’ overall winner, rather than the winner of a single World Championship race within the series.

Explains EWS Managing Director Chris Ball, “Traditionally, winning the trophy meant winning a one day World Championship. Enduro World Series won’t have a one day World Championship. Instead, the rider who wins the Overall Series will be crowned the World Champion. Enduro is a combination of a lot of individual stages, so the World Champion should be the one who rides all the stages, the overall best.”

The new tradition being established will mean an annual call-out within the extended Enduro community for an artist or designer to design and craft the trophy.

Anka Martin, along with husband Sven, has agreed to serve as designer of the inaugural trophy.

Anka Martin on the push up

Anka Martin in creative mode

Bike pilgrims and former South Africans, Anka Martin and her photojournalist husband Sven, live their Antipodean summers in the "sunniest town in New Zealand" where they guide epic MTB trips, and out of a trusty European-based van for the northern riding season, from which Anka races Enduro and other disciplines and Sven shoots the World Cup circuit. (www.ridehousemartin.com)

Sven Martin and Friends

Anka has put in thousands of kilometres in the saddle for years racing the likes of the Trans-Provence, the Megavalanche, Enduro Nations, Mountain of Hell, and Cape Epic rides. Also an artist, with a background in textile design, Anka recently collaborated on the design of the SDG Allure women's saddle.

Anka creating custom Crank Brothers hoodies back in the day

Their design will be brought to life by Edinburgh-based artisan, Simon Muir. A furniture maker and bike racer, Muir handmakes wooden mudguards for bikes and is renowned for his skill and detailed eye. (http://squaretreecycle.tumblr.com/)

Photographer Sven Martin will document the process.

“This fits with the creative, rider focussed nature of the Enduro World Series,” says Managing Director Chris Ball, “and our commitment to making the community part of the organisation in every way. Sven and Anka are totally ingrained in the Enduro community, and Simon’s craftsmanship is unparalleled. I personally am super excited to have him bring their ideas to life.”

Anka-designed custom hoodies

About the Enduro World Series

The Enduro World Series was created in October 2012 with the aim of uniting the world's mountain bike Enduro racing community. The Enduro World Series links the largest mountain bike Enduro events in the world with the best trails possible and exists to deliver the best racing, most relaxed atmosphere and rider-focused organization possible. The team behind the Enduro World Series has one goal - to globally develop and progress the discipline of Enduro for the riders, the sport and the industry. With the shared experience of Italian Super Enduro, French Enduro Series, Crankworx and World Cup racing, the Enduro World Series will offer international competitions unlike any before it.

The Enduro Mountain Bike Association’s (EMBA) Board of Directors is supported by an industry Advisory Board, to reflect and respond to the riding community, that includes Santa Cruz Bicycles’ Rob Roskopp, SRAM’s Jeremiah Boobar, Fox Shox’ Mark Fitzsimmons and riders Tracy Moseley, Jerome Clementz and Curtis Keene.

For more information, follow the Enduro World Series on facebook www.facebook.com/EnduroWorldSeries or email Chris Ball, Managing Director: chris@enduroworldseries.com


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