Ellsworth Bicycles Welcomes Brian Lopes 24

With the team rumors flying, no one called this one. Ellsworth Handcrafted Bicycles and Brian Lopes team up for 2017 and beyond with a multi-year contract.

—FredLikesTrikes
PRESS RELEASE

Ellsworth Handcrafted Announces Brian Lopes as Team Rider and Brand Champion

Multi-year contract to bring Ellsworth’s AEES suspension into global competition 

Poway, CA, January 7, 2017: Ellsworth Handcrafted Bicycles announced today that MTB legend Brian Lopes will join the Ellsworth Handcrafted sponsored rider roster as part of a multi-year contract. Lopes will be riding in over 12 U.S. and Canadian events, including Sea Otter Classic, EWS Colorado, Crankworx Whistler, and EWS British Columbia on Ellsworth’s newest enduro platform- the Rogue Sixty- built with Active Energy Efficient Suspension. He will shred on Ellsworth's entire MTB line for his racing and mountain bike adventures around the globe. 

With over four decades of professional racing experience, Lopes “Flyin’ Brian” brings the legacy of Ellsworth’s proven suspension and MTB design back into the forefront of professional racing. “I’ve had the opportunity to work with a handful of cool mountain bike companies over my 25-year career, but I’ve never been as excited as I am to start this new venture with Ellsworth. I’ve been testing the new Rogue 60 - it’s amazing. The suspension design is so active and supple, yet the bike pedals with what feels like virtually no energy loss. And the rear end is one of the stiffest I’ve ever felt. Ellsworth’s hex tapered axle & rocker locker, which replaces tradition shock eye hardware, are just a couple of unique and very effective design elements that I don’t believe I’ve ever seen on other bikes in the market." - Brian Lopes 

The Rogue Sixty, a 160mm enduro machine, was launched in June and began shipping in September of 2016. Designed with a 66 HTA, short 420mm chain stay, and a new stack and reach approach, the Rogue platform builds off Ellsworth’s ICT suspension design and was the first new introduction with Active Energy Efficient Suspension. “We’ve seen unprecedented consumer response and demand for this new product which indicates we hit the right marks on our design goals,” said Jonathan Freeman, President of Ellsworth Handcrafted.

It’s important for me to have trust and confidence in the people I’m going to work with and after meeting Jonathan and his team, I felt good about the company’s future. He’s a super smart businessman who I know I will learn a lot from and he values the knowledge and input I will bring to all aspects of the company. He’s offered me a great opportunity to be an integral part of Ellsworth and I’m looking forward to helping them succeed,” Lopes said.

Lopes brings new perspective to Ellsworth’s product development approach. “Gaining additional feedback on our designs, specs, and set-up will continue to improve the progress we have been making in the rebirth of Ellsworth’s product line”, said Freeman. Lopes’ feedback on current and future products will be crucial to our goal of bringing exciting and high-performance products to the global MTB market. “I’m excited by the partnership and exposure Brian brings to Ellsworth; his track record with the resurgence of other major brands back into the mainstream will be invaluable to our ongoing success”, said Freeman. 

Lopes will be playing a hands-on role in helping build awareness around the unique elements of Ellsworth’s design. He will be a brand ambassador and play an active role engaging our existing and future rider base at festivals, dealer events, and races. Lopes’ social media engagement illustrates how he wants to give back to the sport and grow it through technical tips, cool content, and exposure to rad destinations.

For more information visit www.ellsworthbikes.com 


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24 comments
  • jeff.brines

    1/9/2017 10:23 AM

    Eh, he's getting paid. How many of us want-to-be-pros could ever say that. Jokes on who?!

    The bikes may or may not suck (I haven't ridden one in a decade). He's just doing what anyone in his shoes would do, keep the gravy train rolling while he can. Not a lot of rad jobs for 40something year old ex pro mountain bike racers... In any other "mainstream" sport, Lopes would have long retired. Fringe sports require a bit more teat suckling.

    One other point - you think Ibis, Intense or any other company would feel bad if they had to cut him due to financial problems? No way. Its a two way street. Its how markets work...

  • ThePriceSeliger

    1/9/2017 11:39 AM

    I don't blame Lopes. He was backed into a corner and had to make his life work. If this was a few years ago, I'd have killed to be in his position. I just want to know how Ellsworth is valuing Lopes and what they think he can bring instead of using their VERY limited resources on a younger, more influential rider.

  • schwaaa31

    1/9/2017 7:01 AM

    Oh, I don't know. I'd want him representing my company. Douche.

    https://mobile.twitter.com/BrianLopes/status/66642238112935937

  • BillyC

    1/9/2017 8:02 AM

    Well said.

  • alcheval

    1/9/2017 8:29 AM

    Dude your right, i didn't know he said shit like that, wtf.

  • leondelmonte

    1/8/2017 6:40 PM

    Lopes is an older guy already, I do not see this as sponsorship, but it rather more like a job, and this guy is going to work on making this company somewhat popular again.
    whether is hate or love towards him, this is giving the company some exposure already

  • rikroach

    1/8/2017 4:09 AM

    That man has no loyalty! Fricken tool

  • BillyC

    1/7/2017 9:51 AM

    I'm not bashing, nor am I hating, we just predicted this unholy marriage over a decade ago. 3 frame sponsors in 4 years, Brian? It's time to take a good hard look at yourself. Rehab for character flaws is just called, "therapy." And as for those that say they wish they had Lopes's, "mad skills"...we all do. The point is that you need more than mad skizzies. The two protagonists of this announcement are, and repeat after me, bottom... of... the...barrel.

  • wheelieguy

    1/7/2017 8:39 PM

    How does a frame sponsor change reflect his character?

  • ThePriceSeliger

    1/8/2017 1:53 PM

    Edited: Deleted

  • T-Dawg

    1/8/2017 3:03 PM

    He was riding for GT for a decade, at least ........just pointing that out

  • ThePriceSeliger

    1/8/2017 3:08 PM

    Moo point. Past performance is not indicative of future results.

  • Sven Martin

    1/8/2017 4:24 PM

    Easy to skew the numbers for different purposes, but perhaps not fair... You could say over the last 16 years Brian has only had three frame sponsors. GT, Ibis, Intense. Now Ellsworth but you can't factor that in yet as we are not sure how many years he will remain there. Thats a whole lot less than nearly every other pro rider i can think of in a much smaller timeframe.

  • BillyC

    1/8/2017 4:55 PM

    Sven, mad respect for you. Seriously, hugs and kisses to you and yours, but who was the last champion that held out for that elusive Ellsworth sponsorship?

  • ozzer

    1/8/2017 9:27 PM

    Last relevant Ellsworth champ - Shaums March earned his only NORBA win on an Ellsworth Dare with zyzzx fork.

  • yeahdude1976

    1/9/2017 5:14 PM

    @ozzer didn't Shaums take a Masters Worlds on that frame as well?

  • ozzer

    1/9/2017 7:00 PM

    Nah, I'm pretty sure he won Masters on a Quad Linked Marin, which is a gigantic achievement being on that weird contraption in of itself.

  • Faction

    1/7/2017 7:01 AM

    I don't get why there are so many brands wanting to pay older riders to represent their companies. What exactly are the brains behind Ellsworth thinking by promoting an older rider who doesn't even race anymore. The industry is changing fellas. Time to start hooking up the up and comers, you know, the guys who are out racing and providing media content. For the price you paid for Lopes you could have helped out a handful of kids I'm sure.

  • wheelieguy

    1/8/2017 8:45 PM

    He's an icon, people trust his opinion, he is good at testing and helping develop bikes. Why wouldn't you hire this guy?

  • jimmypop

    1/9/2017 8:26 AM

    The list of why one wouldn't hire Lopes is longer than why one should.

  • T-Dawg

    1/7/2017 2:49 AM

    I can already see him pounding on the front door of the Ellsworth office when his sponsorship check bounces.......lmfao
    #Grifters

  • Aksel_Lfft

    1/7/2017 2:44 AM

    All the hate seems also due to his character, which seems not to be the best of the entire MTB world. That being said, no need to bash. Personally, I don't care what he does, it's his own business...

  • alcheval

    1/7/2017 1:22 AM

    Plenty of keyboard warriors on another mtb site slating this. Lopes is fucking rapid so who cares who he rides for, for the record i think that bike is sick, if only i had Mr Lopes mad skills.

  • jimmypop

    1/9/2017 8:26 AM

    You said "rapid", but I think you meant "vapid".