CORSAIR PRESS RELEASE 3/9/2010
We are excited and proud to announce that Corsair Bikes has just been
purchased by Mike Flaherty and Froggy Khu of Atomlab, along with Pablo Tafoya,
the designer of the Corsair frames. Corsair will continue to build on its
innovative designs and advanced linkage technology. Pablo will play a much more
central role in the brand's direction and vision. Ralf Hauser, former editorial
director and co-founder of Flow, Twentysix, and decline magazines will also be
working with Corsair. Ralf, who is based in Austria these days, will be
developing the new website that should be launched within a few weeks, and
helping with marketing and media relations.
purchased by Mike Flaherty and Froggy Khu of Atomlab, along with Pablo Tafoya,
the designer of the Corsair frames. Corsair will continue to build on its
innovative designs and advanced linkage technology. Pablo will play a much more
central role in the brand's direction and vision. Ralf Hauser, former editorial
director and co-founder of Flow, Twentysix, and decline magazines will also be
working with Corsair. Ralf, who is based in Austria these days, will be
developing the new website that should be launched within a few weeks, and
helping with marketing and media relations.
Atomlab's new distribution company, Dirtec Direct (dirtecdirect.com), which now distributes
Atomlab, Black Market, and the Sensus, will now handle distribution for Corsair
Bikes in the USA. However, Corsair will remain a completely separate brand from
Atomlab. International distribution will continue to be handled by Corsair's
current international distributors, with no significant changes to pricing or
dealers.
Atomlab, Black Market, and the Sensus, will now handle distribution for Corsair
Bikes in the USA. However, Corsair will remain a completely separate brand from
Atomlab. International distribution will continue to be handled by Corsair's
current international distributors, with no significant changes to pricing or
dealers.
Corsair Bikes' new offices will be located in Santa Clarita, California,
in a brand new location with the best resources available to build the finest
bikes possible.
in a brand new location with the best resources available to build the finest
bikes possible.
The new management at Corsair places a huge importance on pro-rider
involvement, feedback, and sponsorship. Corsair is currently finalizing a new
team of elite riders, which will be announced later this month. Development of
brand new product for the 2011 season is already under way and we hope to get
some serious riding hours in on the prototypes soon.
involvement, feedback, and sponsorship. Corsair is currently finalizing a new
team of elite riders, which will be announced later this month. Development of
brand new product for the 2011 season is already under way and we hope to get
some serious riding hours in on the prototypes soon.
The new direction of the company will be portrayed in every aspect of its
structure, from branding to marketing and in the product itself, so expect many
groundbreaking changes in the future.
structure, from branding to marketing and in the product itself, so expect many
groundbreaking changes in the future.
Mike Flaherty,
President
26370 Diamond Place #505
Santa Clarita, CA 91350
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