Vital MTB's The Inside Line Podcast - Episode 4 - Bryson Martin, Founder of DVO Suspension 33

From the Z1 Bomber to the DVO Emerald, Bryson Martin has been involved in mountain bike suspension since the beginning.

Vital MTB's The Inside Line Podcast - Episode 4 - Bryson Martin, Founder of DVO Suspension

Get it on iTunes | Listen on Google Play | Listen on Stitcher | Listen on Casts

I had known of Bryson Martin for a long time. I knew he was a long-time mountain bike industry heavy-weight, involved in Marzocchi throughout the years, eventually creating DVO Suspension in 2012. It wasn't until December of 2016 that I first had the chance to sit down and get to know his story and background. Bryson is the reason Marzocchi considered entering the mountain bike market. He's the man behind the infamous Bomber suspension products of freeriding's glory days, including the Z1, Junior T and Shiver, and he's a well-educated and calculated business man who thinks about the big picture and future of our sport. More importantly, however, he doesn't hesitate to have plenty of fun with his dedicated crew at DVO while pushing the business forward.

I hope you enjoy the interview with Bryson that took place this past December, as he and I, joined by Vital's Product Editor, Brandon Turman, talk about mountain biking's past, present and future. -spomer

Learn more about DVO

Be sure to rate us on iTunes!

This episode is brought to you by

Jenson USA
Use code INSIDELINE and get 10% off select items

Maxxis Tires

33 comments
  • Maverickdh005

    2/26/2017 10:16 PM

    Awesome interview, great points I am one of those dudes, that builds bikes up, do all of my own maintenance servicing etc, pretty over the LBS, hardly ever bought OEM spec and have been sitting for awhile and watching esp re DVO, so looking fwd to the new products this year as an option.

    Silly question last not current or future, having had the Bomber, aka one of the best forks of that gen imo and experience as a rider, then 66 RC2X 06, 07 888rc2x was put off after that with so many prod issues very unfortunate as always was performance first weight afterwards type of rider! Also Mx background!

    I've also long fought and argued long before it was common re standards, 15mm vs 20mm etc etc but now I just sit on what I have for much longer! Enjoyed the DVO segment and you must hate this but the Zocchi history is so cool turmoil and all.
    I do wonder why at the time so many in the industry forget some tech was available to forks like the Bomber!
    Q: for BM, so curious as to why didn't u use a Cannondale SuperV for the Bomber when it came out, it had a 1.5
    HT had massive alloy tubes, a carbon elevated rear end, it was a beast perfect for the Bomber, pity u didnt take that on the road to Canada, re bike I know I had one on mine, went from a 70mm Judy to a 100mm Bomber!
    loved that beast, JT Magura hydraulic rim brakes, full XT hubs gears!

    Also prob rude to ask another question, I love air, but also feel coil is still the best which is interesting Ohlins is developing a coil Enduro fork in this segment again, what are your thoughts here and is the new longer travel fork going to have a air model and cool model also aka like the Zocchi days of old,

    ps the Zocchi girl adds were and still are the best, though JR is a great ambassador and does a fantastic job for your brand imo great girl and family btw..

    Cheers and all the best for DVO lots of competition in suspension market again which is cool, but look fwd to the new products!

  • brysonbryson

    2/28/2017 2:10 PM

    Thanks Maverick!

  • Danimal5-0

    2/23/2017 8:30 PM

    Bryson:
    Can you enlighten me? Why did the feeling and the reliability of Marzocchi forks take such a drastic dive when the production went to Taiwan in the late 2000's? They obviously figured out how to make a good feeling fork again post 2010 with the RC3 cartridges, but they were absolute garbage for a few years.

  • brysonbryson

    2/23/2017 11:47 PM

    That was a very good business lesson! In short, Suntour made a lot of Marzocchi Suspension without any issues, when some of designs changed & the engineers didn't do a good job teaching them how to assemble it properly the wheels began to fall of the cart. So a combination of difficult designs, poor engineering, and poor assembly education lead to faulty products. So with DVO, we have our own assembly teams & we spend a lot of time here at our factory inside Suntour making sure we do it the right way. Life is full of valuable lessons & learned nearly all of them! Cheers!

  • nbuck9

    2/23/2017 1:48 PM

    Really enjoyed the podcast. Had either forgotten or didn't know just how deep Martin's background went with bike suspension. I like a lot of what he had to say about the brand and perspective on the bike industry. Really looking forward to see what DVO comes up with in the coming year. My friend has the new boost Diamond and the newest Topaz T3 on his trail bike and the quality and finish looks impressive. Definitely in the running for my next bikes

  • brysonbryson

    2/23/2017 2:12 PM

    Thanks! Look forward to having you as a customer soon!

  • mp

    2/23/2017 10:48 AM

    Great interview. Finally, someone else talking about the massive waste incurred with all this knee-jerk standards changing every 18 months.

  • DV8

    2/23/2017 8:59 AM

    Have loved all these Pod casts so far. Bryson's interview was a game changer for me. have always been a Rockshox guy but hearing the passion and wise word from him have changed the way. had a browse and Bryson is as good as his word if not better. Thats the kinda support people want from a high performance product. Know which manufacture I will be buying from next.
    Would be interested to know if DVO have any coil forks in the pipe line aiming at the enduro market?

  • brysonbryson

    2/23/2017 2:14 PM

    Thanks DV8, appreciate the kind words and we will take great care of you when you jump over Team Green! Regarding coil forks, we have some history and love for coil so maybe you may see something from us soon!

  • IntenseMack10

    2/22/2017 10:59 PM

    Pretty cool and insightful podcast. Really enjoyed it. The process of DVO start up was particularly enlightening. Good stuff.

  • brysonbryson

    2/23/2017 2:14 PM

    Thanks buddy!

  • LookinForIt

    2/22/2017 10:06 PM

    Stoked on new shocks! Fingers crossed for a coil with a lever!

  • brysonbryson

    2/23/2017 2:15 PM

    Definitely!

  • piperpilot964

    2/22/2017 8:12 PM

    Absolutely agree Scott. Great buncha guys that will work with you on any and everything. Ronnie is tops and his knowledge and quality of work is awesome. Products just rock. Replaced my Pike with the Diamond and never looked back. Topaz in my future.

  • brysonbryson

    2/23/2017 12:48 AM

    Thanks for riding DVO! We are here to take care of ya!

  • Scott_Spangler

    2/22/2017 6:31 PM

    Best suspension company out there. Simple enough to service yourself and incredible support in case you do have an issue. And, I mean incredible support. I sent them an email in the evening and got a response that night. They then followed up to make sure I completely resolved the issue. I've never had such support! It really does make a difference. It was cool to hear why I came away so happy. Keep it up!

  • brysonbryson

    2/22/2017 7:07 PM

    Thanks Scott, really appreciate the good words and thanks for riding DVO!

  • Gdub

    2/22/2017 5:42 PM

    Fantastic interview. In addition to his history of developing groundbreaking products with Marzocchi and currently with DVO, Bryson is an all around great guy. Cheers!!

  • brysonbryson

    2/22/2017 7:07 PM

    Thanks Gdub!

  • Who is A A Ron?

    2/22/2017 5:12 PM

    Well done. The sport owes many thanks to Marzocchi. I remember I was riding a Cannondale Super-V with a headshock at the time that a fiend let me ride his Schwinn with a Bomber, I was ruined. Nothing ever compared to that fork. Even though forks have come along way, I bet an old Bomber with fresh seals and oil would still be great. Thanks Bryson!

  • brysonbryson

    2/22/2017 7:08 PM

    Thanks for supporting us in the past!

  • jjperko

    2/22/2017 5:11 PM

    This podcast is so good for mtb nerds! You guys totally need to do a WC recap podcast during the season...

  • TOMFORD

    2/22/2017 1:52 PM

    Well done Vital! I'm at work today and i've listened to this 3 times so far (while doing work of course)!

  • brysonbryson

    2/22/2017 3:29 PM

    Thanks Tom, now get back to work!

  • BP.

    2/22/2017 1:25 PM

    sounds like a descent dude, enjoyed that interview with some wine! #makevitalmtbgreatagain

    maybe dvo is reading this ... so.. every time i visit the dvo website it feels kinda unprofessional as its screaming so loud at me like you are trying too hard.
    Some of the new product pages are tuned but especially the top menu with that giant green background/that eye-destroying font and those destracting background images arent helping you out.
    A simple page with more consistent fonts and font sizes would help to build the needed trust (as a new player).
    I know it's stupid to directly assume that a screaming website stands for bold products with some issues in the details (you sound like the opposite!) but thats how people work...

  • brysonbryson

    2/22/2017 3:34 PM

    Thanks BP, appreciate your comments and your points are well taken and to give you more insight on us we are a loud and proud company and we do try very hard! Overall, our customers come first and we have a "no bull" policy, be honest and take care and support your customers, make great products and the rest will follow.

  • Kamba6

    2/22/2017 12:32 PM

    That was one of the best interviews I've ever heard. Some really cool information in it.

  • brysonbryson

    2/22/2017 3:34 PM

    Thanks Kamba6!

  • sideshow

    2/22/2017 9:32 AM

    I'm 4 minutes in, and I already like Bryson's take on things! hahaha

  • sideshow

    2/22/2017 10:52 AM

    Wicked insight and cool info from the inside.

  • Scrub

    2/22/2017 1:24 PM

    They had me at "Marzocchi"

  • Maverickdh005

    2/26/2017 10:27 PM

    No disrespect to any other company name, but Zocchi name still makes me ballz shiver! Old days Zocchi anyways pre 08!

    As much love as I have for Ohlins in Moto Zocchi did it for me in MTB, the green ring is strong though,

    So who knows! I'm glad DVO do a black option as green would not match my blue frame and Mom always said blue and green should not be seen! it would be great to be back with a brand that understands it customers like this.

  • brysonbryson

    2/22/2017 3:35 PM

    Thanks Scrub!

Show More Comment(s) / Leave a Comment