SPOTTED IN WHISTLER - Steven Ruud's Custom-Painted Specialized Demo 12

A Specialized Demo that looks like it's been baking in the desert sun for half a century caught our eye in Whistler.

The Whistler Bike Park lift line is a great place to hang out and see mountain bikes you may not normally get to view in the flesh. Sven Martin and Dan Hearn saw this custom-painted Specialized Demo strolling by and grabbed the man behind the project, Steve Ruud from San Francisco. The industrial design student figured he'd give a distressed paint job a go to make his bike standout. Spraying a few choice paint colors on the frame and selectively sanding away some spots left it looking like it's been sitting in the desert sun for half a century. A matte lacquer spray keeps the finish protected. -photos by Dan Hearn, interview by Sven Martin

Friend of Steven and Sierra Nevados Surf Club member, Ryan Condroshoff, let us know how to properly spell Steven's name and that Steven broke his rib yesterday, so give him a big shout out and follow @designed_mind on Instagram. Condro, we'll wire the money to your off-shore account for the beta.

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  • qblambda

    8/16/2017 12:28 AM

    Custom sanded

  • loganm2977

    8/11/2017 11:20 PM

    Every hipster in SF has a downhill bike with ohlins suspension? Huh, never knew

  • loganm2977

    8/12/2017 8:47 AM

    It's okay Fred Bro Brah, do you need a hug?

  • spammyg

    8/11/2017 7:43 PM


  • Fred Trampler

    8/11/2017 5:48 PM

    every hipster industrial design student in SF has a custom bike like this they did for school credits. Mitch Roplelato's was even better and more ironic IMO

  • Fred Trampler

    8/11/2017 5:50 PM

    This also looks like the average Oregon meth-heads stolen "Kustum" bike

  • tstep

    8/11/2017 7:35 PM

    Bro brah Fred is jealous

  • Fred Trampler

    8/13/2017 3:42 PM

    your opinion dudebro and coming from someone who spraypaints their bike, sad

  • jonathon Simonetti

    8/11/2017 12:30 PM

    Brotha Steve in the buildin!! #sierranevadossurfclub

  • Scrub

    8/11/2017 11:41 AM

    Nice work Steven. Don't show the ladies, they may get some crazy idea to want their cabinets and home projects painted that way. Heal up

  • kev.1n

    8/11/2017 11:29 AM

    Youda man Steven!

  • Mudmandh

    8/11/2017 10:47 AM

    very original looks nice