Added a new video A Day in the Life of 50to01 1/19/2017 11:36 AM

Slick lip jibbing and a night slalom sesh with Ratboy, Loose, and crew.

Rat and Loose take you on a productive day, developing new products and meeting new people. The new Canon cameras got bedded in too, the 80d and the g5x were loving it. Big up Banana industries, Exeptio Socks and This is Sheffield!!!

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Added a new video Slap'n Snow with Nico Vink, Vinny T, and Co. 1/19/2017 9:00 AM

For a lot of people, winter means ski season. The skis come out and bikes are stored in a cold garage waiting for it to be summer again. We, however, think it’s a bit sad that our faithful companions are put aside just because the trails are covered in snow. We love winter laps and we love snowy sessions on home trails. Basically, we love mountain biking! Here’s Nico Vink, Vincent Tupin, Vincent Pasquier and Gaëtan Rey doing what they enjoy most after a fresh snowfall.

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Added a new video TEN,000 Hours Episode 1 | Dakotah Norton 1/18/2017 11:47 AM

Only two years on a downhill bike and already a factory rider. Check out episode one of this three-part series chronicling Morpheus downhill rider Dakotah Norton.

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Added a new video Polygon Escapes to Bali 1/17/2017 3:41 PM

Sam Reynolds, Alexandre Fayolle and Couscous had the chance to participate in this first edition and are ready for the next Polygon Escapes that will be held in October 2017. Save the date for some good times!


Our first day on the bike was at Bali Bike Park. Shuttles take you in the jungle to ride the trails. You can find big jumps, steep flowy tracks, and the dirt is one of the best we have ever seen. 


We left the DH bikes and went on this enduro trip that took us from the top of a mountain riding along singletrack through jungle and villages with nice views of rice fields and lakes. The ride was around 3 hours long going up and down to finish on this black sand beach with a well-deserved dip in the ocean.


We can't say that it was easy at all to push our bikes in the dark up Mount Batur to catch the sunrise. When we got to the middle station, a bunch of monkies were waiting to get their daily feedings. We probably spent way too much time with them and caught the sunrise from there.

We could then see the top of the volcano and knew we weren't there yet. Once at the top, it was very serene and super peaceful. Even though our energy level was very low, we were excited to start riding down on this epic ridge where the soil was like a sand pit. Berms could be made wherever your imagination took you. 

The terrain then changed to big rock gardens and finished in the jungle. It sure made for a glorious day but we were ready to chill the next day. 


We were lucky to stay at the Chillhouse where we were treated to delicious food and massages after our rides. We took the scooters out to go look for some waves in Canggu.

We had heard about this huge pump track and thought it was a good reason to use the scooters again so we went to visit Amplitude and did a few laps on this awesome pump track. 

This trip was the perfect mix of downhill biking, enduro riding, freeriding, surfing, swimming, good food, adventure, scooter rides and chill.

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Added reply in a thread Is straighter and faster really that bad for a World Cup track? 1/17/2017 10:46 AM

When I used to race, I hated the high-speed fire road sections between the woods. I remember the first track I raced that had them and that was Angel Fire. Basically just tuck, hold on, watch for water bars, and don't touch your brakes. Actually, I still ... more »

Added reply in a thread 2017 Racing Rumors 1/17/2017 10:29 AM

Here's Needles' IG post, embedded for simplicity. Didn't know at the time that this would be the last time dropping into the finish area of a World Cup season ... It's been an amazing 14 years racing around the globe. All good things they say must come to an end. This was no easy decision let me tell you that! I have decided to hang up my racing boots.. well sort of...... I will take a step back from racing and transition into a new role in the industry and with a brand I have been a fan of for a while now. I will very much still be riding and at events , shoots and maybe a race. Very excited to release the news and upcoming projects soon. On the side I am very much trying to grow the sport and get more people into riding via bike parks and building projects which has become a passion. There were ups and downs, podiums and victories which were not even in my dreams as a kid, broken bones , life lessons ,sacrifices , laughs and friendships which I will cherish forever. There is a list of thanks so long it won't fit here but let's try . First off my Mom and Dad who supported me when I made the choice to go racing! Without them this would never have been possible. My brother @jontyneethling for a kick in the ass when I needed it, riding partner and then wrenching. My close friends!!! All my previous teams and sponsors: Global Racing - Martin Whiteley giving me my first ride and support. Honda/ Turner Mongoose Trek Giant Polygon Ur All my former team mates Everyone that supported me, gave me a lift , let me sleep on their couch or housed me. You all know who you are !! @svenmartinphoto @ridehousemartin for housing me and giving me the chance to live out my dream.. in the early years Let's not forget the fans and industry people that supported me along the way. Here is to chasing a dream!!!! #noregrets #change #transition

Added a product review for SR Suntour RUX R2C2 Suspension Fork 1/16/2017 12:50 PM
Added reply in a thread 2017 Racing Rumors 1/12/2017 1:00 PM

Pretty much me saying a lot, but at the same time saying nothin haha Big news droppin this week and I've got some cool projects in the works. Just wanted to let all you fine people out there know that I'm workin on stuff, and it's gonna be great, and this knee is about to get owned.. again #songbird #hypeman #ithriveonenthusiasm #namethemovie A video posted by Aaron Gwin (@aarongwin1) on Jan 12, 2017 at 11:59am PST Gwin alluding to some "team happenings" to drop later this week. Considering it's already late in the week, perhaps we'll hear something in the next day or two.

Added a new video Santa Cruz Syndicate Team Launch Video Bloopers! 1/12/2017 10:13 AM

If you thought the Syndicate team launch video was funny, you have to watch the outtakes! This is pure gold.

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Added a new video Lawlor and Lucas | Greatest Hits Reel 1/12/2017 9:19 AM

Over the past 7 years, we’ve been lucky to shoot with so many amazing bike riders - Peat, Brosnan, Bruni, Gwin, Vouilloz, Minnaar, Sauser, Kulhavy, Langvad and Akrigg - to name-drop just a few. There have been many so great locations and many different stories to tell - the highs and lows of racing, the excitement of discovering new places and of course plenty of white-knuckle action. We felt like it was way overdue that we put together a compilation of our favorite sessions… kind of a Greatest Hits Album. We’re certainly not superstar DJs, it’s the athletes who deserve the spotlight centre-stage. But we hope you enjoy this set as much as we did making it. Rock on.

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Added reply in a thread 2017 Racing Rumors 1/11/2017 10:43 AM

Here's the official PR regarding Ibis:

Santa Cruz, CA - In only its second year of existence the Ibis Cycles Enduro Race Team made its mark on the 2016 Enduro World Series season taking 2nd overall in the team competition, 3rd overall in the ... more »
Added a new video Tight Lines Loose Minds | 50to01 1/9/2017 10:44 AM

With some fresh creations from the Clayspades boys, as soon as the last slap of the shovel was sounded, sharing bikes and excitement, everyone was rushing to try the double through tight trees into berm. The energy was so good and the trains gave out cries of genuine pure enjoyment. All the love in the world for you boys.

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Ellsworth Bicycles Welcomes Brian Lopes
(Press Release)

1/7/2017 12:00 AM

Pro Bike Check: Andre Pepin's Ellsworth Rogue 60
(Feature Story)

1/5/2017 11:51 AM

Added a new video A Warm Winter in Champery | Julien Fournier 1/4/2017 10:41 AM

Warm, dry and dusty,...Not seriously the adjectives you are used to reading next to the word winter. Especially not in the Swiss Alps in the ski resort of Champéry. Unfortunately, for those of you who enjoy this white powder that made Switzerland famous, it's what's happening now. Call it Global Warming or call it bad luck if you want, but we would rather call it "extended biking season". Who didn't dream of a year-round bike park? Who didn't think it would be great to shred brown pow all day all year? Julien Fournier dreamt of a place where you could ski in the morning and lap with your mates on the gnarliest WC track in the afternoon. Dreams came true...but for how long? Snow is forecast for next week. Actually, maybe all that was just a fantasy and I'll wake up under a thick coat of snow...

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Added a new video Lars and Tyler Shred the South 1/4/2017 9:47 AM

Pull out your bike and strap on your helmet: The Oz Trails are open year-round. Check out this video of Lars Sternberg and Tyler Horton shredding our trails. #OzTrailsNWA #YearRoundRiding

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Added a new video Trail Boss with Jeff Lenosky | Best of 2016 1/3/2017 12:39 PM

From Arizona, Texas, and Florida to his home state of New Jersey, Jeff Leonosky's Trail Boss video series has inspired riders to discover new trails and learn new skills. Check out the best clips from 2016.

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Added a new video Crispy Days with Logan Binggeli 1/3/2017 11:36 AM

A glimpse of Logan's home track where he trains for both the World Cup and the Pro GRT rounds.

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Added a new video Welcome Yoann! 12/22/2016 12:18 PM

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