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Added a comment about feature Vital Soapbox - Mountain Biking and the Mainstream 12/12/2014 2:35 PM
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"There may be a couple good clips, but there's always the standout crash clip that is the most memorable visual of the commercial and that's why mountain biking is used. For crashes."

If you look at a NASCAR promo, a sport which is heavily sponsored, you'll see a whole mess of crashes. That's how they attempt to gain interest in the sport to the casual fan. In the entirety of a 500 mile race, you might see one or two crashes.

Promos are there to generate excitement; a promo is merely a snapshot. BTW, the girl who bites it in the above commercial, that's a pretty gnarly crash.

This feature has 12 comments.

Liked a comment on the item Vital Soapbox - Mountain Biking and the Mainstream 12/12/2014 2:30 PM

Yes. It goes something like this:

"We like to ride our bikes. Some money might be nice. #ohwell."

Liked a comment on the item Vital Soapbox - Mountain Biking and the Mainstream 12/12/2014 2:30 PM

I would love for more people to be interested in mountain biking. I'd also love for bikes to be cheaper cause manufacturers can spend less on paying teams (although I think it is questionable that bikes would actually come down in cost), however, I think that downhill is not destined for this...more

Added a comment about press release Altamont Capital Partners Leads Majority Recapitalization of Fox Head, Inc. 12/11/2014 11:00 AM
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You can now add me to the list of being a confused person. Thanks for clearing that up!

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This press release has 9 comments.

Added a comment about press release Altamont Capital Partners Leads Majority Recapitalization of Fox Head, Inc. 12/11/2014 7:34 AM
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So Fox buys RaceFace and Easton, and now someone buys Fox? Color me confused.....

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This press release has 9 comments.

Added a comment about press release Fox Factory Holding Corp. Acquires Race Face Performance Products LTD. and Easton Cycling 12/5/2014 4:04 PM
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This is HUGE!!!

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This press release has 4 comments.

Liked a comment on the item Moab Bans Electric Bikes on Mountain Bike Trails 11/21/2014 3:28 PM

Good, here's to hoping this sets the proper precedent: e-bikes = motorized vehicles.

Also, let me forestall the barrage of ignorant criticisms: yes, I have ridden an e-bike. I think they're a great invention, and they are a cool piece of technology. For xmas, I'm seriously thinking of getting...more

Added a comment about video Gunning It On Glaciers with Cam McCaul and the Weather Channel 11/4/2014 3:16 PM
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That was fucking fantastic.

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This video has 5 comments.

Added a comment about feature 12 Bike Crashes That Will Give You Nightmares 11/4/2014 8:19 AM
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I see what you did there.....

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This feature has 6 comments.

Added a comment about video If Josh Bryceland Were a Trophy Truck 10/21/2014 3:20 PM
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Whoa.

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This video has 5 comments.

Added reply in a thread Should the World Cup Downhill season have more races? 10/13/2014 3:11 PM

May already be a dead horse, but yes more races! Maybe instead of criss-crossing the world every weekend, spend two weeks at a venue or have two events closer to each other. Another option is to keep the 7 big races, and have an equal amount of "smaller" ... more ยป

Liked a comment on the item 2014 Red Bull Rampage Results, Andreu Lacondeguy Victorious 9/29/2014 4:14 PM

if they make replay public, we'll throw it up here. i don't think it's live anywhere yet.

Liked a comment on the item First Time Senders at Red Bull Rampage 2014 9/25/2014 4:51 AM

Enve bar at rampage, really?

Liked a comment on the item Shimano M200 Enduro Shoes 9/10/2014 5:08 AM

finally a shoe that will make me switch to clips..


NOT

Liked a comment on the item Gee Atherton and Manon Carpenter Win 2014 World Championships 9/7/2014 4:52 PM

I love the commentary where Rob's like "oh, such a shame for the young American rider, etc." only to have Nigel interrupt Rob with "he's UP...he's actually up at the split!!!". Gold.

Liked a comment on the item Gee Atherton and Manon Carpenter Win 2014 World Championships 9/7/2014 4:11 PM

i just added rat's instagram of his foot to the article. have mercy.

Liked a comment on the item Greg Minnaar and Rachel Atherton Fastest in Worlds Timed Training 9/6/2014 7:43 AM

If Greg three peats, that would be massive. And the boxer goes home with no one.

Added a comment about photo Intelligent Torque Sensor 9/3/2014 6:31 PM
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Is the girl the, "Intelligent Torque Sensor"?

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This photo has 3 comments.

Added a comment about photo 2015 Intense 951 EVO - DVO Edition 9/2/2014 3:46 PM
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Wow. That bike is damned fine!!!

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This photo has 3 comments.